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PORTRAITS

PORTRAITS

THE BUSINESS IS RARELY THE STORY. THE PERSON IS.

THE BUSINESS IS RARELY THE STORY. THE PERSON IS.

A researched, unscripted documentary interview, filmed and edited by UP A TIER.

FOUNDER PORTRAIT

A Founder Portrait documents the person behind the business — the decisions they’ve made, what shaped them and how they think while they’re still building it.

LEGACY PORTRAIT

A Legacy Portrait records a person’s voice, mannerisms, humour, memories and beliefs. The completed Portrait can be shared with family or kept privately.

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THE ARCHIVE

THE ARCHIVE

Conversations with people still in the middle of becoming.

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Leti Fa'amausili

Leti Fa'amausili: Pacific Islander Identity, Religion, Sexual Abuse and Motherhood in Australia

Mother and Pacific Islander Australian

Leti Fa'amausili discusses Pacific Islander identity, religion, sexual abuse and motherhood in Australia.

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Derick Pitt

Derick Pitt | Parenthood, Marriage, and the Autism Diagnosis that build his Real Estate Business

Real estate professional

Derick Pitt discusses parenthood, marriage, autism and building his real estate business.

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Will Jobe

Suicide. Culture. And becoming the mentor he never had.

Strength & conditioning coach / youth mentor

Will Jobe discusses suicide, culture and becoming the mentor he never had.

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Josh Horneman

Josh Horneman | Curiosity, Sovereignty & The AI Question Nobody Can Answer.

Entrepreneur & AI founder

Josh Horneman discusses curiosity, sovereignty and the questions AI cannot answer.

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THE PROCESS

THE PROCESS

From the first conversation to the completed Portrait.

01 — THE FIRST CONVERSATION
Tell us who you want to interview and why you want to document them.

02 — THE PROPOSAL
You receive a written proposal covering the Portrait, agreed shorts and reels, location, review process, usage rights and price.

03 — RESEARCH
We research the person and the background to their story.

04 — THE INTERVIEW
The conversation is guided but not scripted. The subject answers in their own words.

05 — THE EDIT
The Portrait is edited, sound-treated and colour graded. The agreed shorts and reels are also prepared.

06 — REVIEW AND DELIVERY
The client reviews the finished work and has final approval before delivery or publication.

Standard delivery is within 8 business days of filming.

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THE METHOD

THE METHOD

The stories that deserve attention aren’t always black and white.

The stories that deserve attention aren’t always black and white.

Most stories are told after the outcome is known. Uncertainty becomes hindsight. Contradictions are cleaned up. Difficult decisions are reduced to lessons.

UP A TIER documents people before that happens.

We create cinematic documentary interviews centred on the people behind businesses, organisations, families, careers and ideas. Each story captures character in real time—what someone believes, what they are building, what is testing them and what they have not yet figured out.

The result is more than content. It is an interview with commercial value today and archival value tomorrow.

THE INTERVIEW IS GUIDED. THE ANSWERS ARE NOT.

THE INTERVIEW IS GUIDED. THE ANSWERS ARE NOT.

Every UP A TIER interview is structured around elements designed to document the person as they are now—not the simplified version created by hindsight.

The conversation is researched and shaped around the subject, but they are never coached towards predetermined answers. The purpose is to create enough direction for a story to emerge—and enough space for the person to reveal themselves. The idea is to separate the person from the brand and create a relationship between the guest and an audience built on trust.

At the end of every portrait, the goal is have the guest seen as a companion opposed to an entity.

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NOTES FROM THE MIDDLE GREY

NOTES FROM THE MIDDLE GREY

THE INTERVIEW ENDS. THE QUESTIONS DON’T.

THE INTERVIEW ENDS. THE QUESTIONS DON’T.

Notes From the Middle Grey is the written side of UP A TIER. Essays and field notes about character, contradiction, ambition, pressure and the parts of a person’s story that remain unresolved. No manufactured certainty. No lessons forced before they have been lived. Just honest thinking from inside the work.

MIDDLE GREY ESSAYS — Ideas about character, pressure, contradiction and the stories people tell about themselves.

FIELD NOTES — Observations from inside the conversations and the process of documenting people.

THE UNRESOLVED — Questions and tensions that do not arrive at a clean conclusion.

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COMMISSION A PORTRAIT

COMMISSION A PORTRAIT

DOCUMENT THE PERSON BEFORE HINDSIGHT CHANGES THE STORY.

DOCUMENT THE PERSON BEFORE HINDSIGHT CHANGES THE STORY.

Tell us who you want to document and what you want to make.

James Semisi researching an upcoming UP A TIER documentary interview in Perth.

JAMES SEMISI

JAMES SEMISI

FOUNDER & INTERVIEWER

FOUNDER & INTERVIEWER

I founded UP A TIER to document the part of a person’s story that traditional storytelling often overlooks: the unresolved middle.

It is where businesses are built, identities are tested, families evolve and consequential decisions are made—before hindsight turns uncertainty into a clean lesson.

Through Middle Grey Storytelling, I create cinematic documentary interviews that capture character in real time. For founders, individuals and families, the result has immediate value as a credible expression of who they are—and lasting value as an archive of who they were while their story was still unfolding.

The purpose is not to manufacture answers or force a transformation narrative. It is to document the journey honestly and remind audiences that none of us is the only person still figuring it out.

© 2026 UP A TIER

Storytelling in the middle grey

Based in Perth, Western Australia.

At the end of every portrait